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MKTG-2020-A1/A2-Marketing
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Caterpillar dominates the heavy equipment industry despite charging premium prices. Customers believe that Caterpillar gives them a lot more value for the price over the lifetime of its machines. Which of the following best describes Caterpillar's pricing approach?
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The Fashion Store, a new startup, sets product prices so that revenues will equal manufacturing and marketing costs. The pricing strategy used by the company is referred to as ________ pricing.
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PharmaCom serves millions of customers across several Asian countries with the assistance of several pharmaceutical manufacturing sites in China, Japan, and Korea. This is an example of which of the following?
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Which of the following is an impact of the Great Recession of 2008-2009 on retailing trends?
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Lush Fresh Handmade Cosmetics succeeds by carefully ________. It makes premium beauty products by hand from the freshest possible natural ingredients.
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Sleep Number beds cost more than traditional mattresses, but the brand's highly satisfied customers are willing to pay more to get more. After all, it's hard to put a price on a good night's sleep. This is an example of ________.
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Which of the following is a type of off-price retailer?
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One useful tool for systematically assessing cultural differences across countries is Geert Hofstede's Six Dimensions of National Culture framework. Which of the following is the dimension that deals with the extent to which less powerful members of society are comfortable with an unequal distribution of power across its members?
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The difference between direct and indirect exporting is that indirect exporting involves ________.
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The Chinese smartphone manufacturer OnePlus chose to named its successor phone the 5 (it succeeded the previous line of smartphones named the 3 and 3T). The number 4 was avoided due to the Chinese Mandarin word for "four" (四, pinyin: sì), sounding quite similar to the word for "death" (死, pinyin: sǐ). Which major force in this company’s macroenvironment caused it to pursue this decision?
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