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MKTG-2020-A1/A2-Marketing

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As a result of ________, a company cannot make its product illegally similar to a competitor's already established product.

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Foods International is developing a new gluten-free, chili-flavoured pretzel. The marketing strategy for the product has already been developed and presented to top management. Several prototypes were also formulated by the company's R&D team. The final prototype is now being tested rigorously to ensure that it passes FDA standards. Once approved, the next step will most likely be ________.
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________ markets consist of individuals and

households that buy goods and services for personal use.

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Bell, Rogers, TELUS, and Shaw control a lion's share of the telecommunications market in Canada. This is an example of ________.
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Sigma Developers is planning to build a new

shopping mall that would require the partial acquisition of a nearby public

park. Walking Green, an environmental group, challenges the plan citing

environmental destruction. In response to the demands of Walking Green,

Sigma Developers promises to build a huge park-like walkway around the mall.

Walking Green is an example of a(n) ________ in this scenario.

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The Salo Company buys electronic products from

manufacturers for wholesale and sells them to various retail outlets. The Salo Company participates in the _____________.

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In recent years marketers have leveraged various

forms of social media and other technologies to advance their primary goal of

________.

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According to the five-step model of the

marketing process, the first step in marketing is ________.

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The new Apple iPhone 15 features a USB-C charge point. This marks a departure from the utilization of a proprietary Lightning adaptor. The decision was made due to the European Union's new law that requires phone manufacturers to adopt a common charging connection by December 2024 to save consumers money and cut waste. Which major force in this company’s macroenvironment caused it to pursue this decision? 

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Luxury outerwear brand Canada Goose creates high-quality, carefully crafted products that keep you warm in the harshest climates, adding value that merits its premium prices. This is an example of ________ pricing.
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