The basic proposition of this concept is that customers will choose products and services that are widely available and are of low cost.

According to a French economist, J. B. Say, an entrepreneur is a person who shifts economic resources out of an area of lower productivity into an area of higher productivity and greater yield.

The __________________  is what we call the “Get it Done” phase.

A set of circumstances that makes it possible to do something.

The process of breaking down a larger target market into smaller segments with specific characteristics.

Those who have products and services similar to you and where customers who are buying something will compare your offerings and prices directly, weighing one up against the other.

The ability to implement the appropriate ideas.

This concept believes in the pull strategy and says that you need to make your brand so strong that customers themselves prefer your brand to every other competitor.

_____________ are like competitors but their products are not the same.

A general view, examination, or description of someone or something.