Who coined the term core competency in 1989.

Austrian economist who placed the definition of entrepreneurship an emphasis on innovation.

The most important organization or people in the market are your ________.

This concept proposes that customers, be individual or organizations will not buy enough of the organization’s products unless they are persuaded to do so through selling effort

Individuals and households who buy goods for their own use or benefit.

The entire concept of customer development is __________

Many businesses offer products based on the attitudes, beliefs and emotions of their target market.

Individuals, groups or organizations that purchase your product or service for direct use in producing other products or for use in their day-to-day operations.

Focuses on needs / wants of target markets & delivering value better than competitors do that preserves the consumer and society’s well-being

The entire size of the market for a product at a specific time.