_____________ may sell directly into the market, for example selling spare parts, but largely they need to be kept aligned to your strategy.

The degree to which a business or activity yields profit or financial gain.

The middlemen or intermediaries, such as wholesalers and retailers, who buy finished goods and resell them for a profit.

The __________ concept is the most followed ideology by top companies.

The roadmap which predicts what core competencies to build and which related technologies are needed.

The ____________________concept calls upon marketers to build social and ethical considerations into their marketing practices.

A thought process or method used to generate creative ideas by exploring many possible solutions.

This is an employed staff e.g. manager who innovates for the company and takes risks only on behalf of the employer.

Potential customers are identified by criteria such as age, race, religion, gender, income level, family size, occupation, education level and marital status.

People who have not yet purchased your product but are considering it