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GIG1003 BASIC ENTREPRENEURSHIP ENCULTURATION

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Yusuf and his 3 friends

starts a small business, selling Xiaomi vacuum cleaner. The

business team from time to time shares with their customers smart tips on how

to keep the home clean for long. They do LIVE in Facebook to share the top-10

most useful cleaning devices for home. They also organize competition for the

most comfortable living room in Petaling Jaya.

Do you consider these

activities they do as copywriting efforts in marketing?

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It is best to do copywriting in English in order

to reach broader audience.

True or false?

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The following picture shows one of the advertisements of musical keyboard found in the Shopee platform. Which type of copywriting is this advertisement?

  

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In an advertisement, the headline must be made interesting to capture readers' eyes and to keep them continue reading.

There are 4 rules of thumb where a copywriter (the person who write the advertisement message) may use to create interesting headline. The following headline makes use of the  _________________ rule. 

# LAST CALL! Double Combo offer Chocojar.

* Valid until 10 April 2021 ONLY!!!

Laju.. Laju... Hurry up... hurry up..

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When a marketer develops a teaser,

hard sell or soft sell content, it is best to

ALWAYS include ALL

the five

AIDCA pivots into them to ensure comprehensive content.

True or False?

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Hasif plans and develops the copywriting flow for his target customers. He has designed 6 teasers and 3 hard sell advertisements

to be

sent to his customers. How many soft sell advertisements would you suggest as best for Hasif to make and send to his target customers?

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What is the most important condition one must fulfil if he or she uses affiliate marketing?.

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Amira is a student of Universiti Malaya. She earns her pocket money by selling product of a company. She does not need much money to start with. What she needs to do is  advertising and attracting customers. If a deal is successful, the customer will pay her directly, and she then forwards the order to the supplier company and pays the company the wholesale price. She also does not need to handle the packaging and shipping. She deems this business model as the most appropriate for her, a student, who does not have much money to do with.

Which business model is Amira adopting?

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It is important that copywriting (or advertisement) must be written in a grammatically

sound manner, so that it may better convince and

attract more readers. 

True or false?

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Ali created a collection of hard

sell advertisements for his fruit juice business last month. For the

advertising this month, he wants to recycle those advertisements already

developed, but he wished to offer the content in a fresh way. Which of the

following AI tools would you suggest Ali to use?

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