Which of the following is the purpose

of teaser copywriting?

I. To introduce a new product or

service

III. To draw attention to an upcoming

advertising campaign

IV. To influence customers indirectly

so that they are inclined to buy our product.

Among the three copywriting types commonly used

in marketing, which type of copywriting can benefit from using the existing advertisement

resources (example: short clip, video) already developed by others?

Telemarketing and mobile marketing refer to the same concept. Both make use of telephone for marketing purpose.

Which of the following are AI-powered digital marketing channels?

I. TV marketing

Which of the following is NOT a digital marketing channel?

Businesses can use Artificial Intelligence (AI) to find new customers

through

Making product better than the competitors is one of the value proposition techniques. Which technique does it refer to?

Which of the following market segmentations ONLY has/have ONE customer segment?

II. Niche market 

III. Segmented market 

 IV. Diversified market 

 Firdaus and his team develop an application to provide an efficient platform to connect tailors and customers in Kuala Lumpur. The application solves the problem of unfavorable income level among tailors in Kuala Lumpur. It also solves the difficulty of customers locating tailors around them, especially during seasons of celebration such as Hari Raya, Chinese New Year, Deepavali, etc.

Which of the following is NOT considered as an example of  revenue stream for Firdaus's business?

How many competitive features are used to construct the Market Positioning Analysis below?