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GIG1003 BASIC ENTREPRENEURSHIP ENCULTURATION

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Customer Relationship is one of the nine segments within the Business Model Canvas. Which of

the following is

INCORRECT about growing more customers or boosting sales according to Steve Blanks Relationship Tunnel?

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There are about 430 000 hawkers in West Malaysia. Jason and his team intend to develop an application which can help to enhance the income of 8 000 hawkers in Kuala Lumpur by connecting them to tourists. When this first target is successful, they plan to scale up to include 40 000 hawkers in Johore and Penang, making its next target 48 000 as displayed below.

Calculate the market size of Jason's business?

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Ranjit starts a durian business in SS2 Petaling Jaya, where there are already several competitors. In order to understand his competitors well, he needs to identify his fiercest competitors and finds out what are the aspects that his business performs better in comparison to his competitors and vice versa.

What analysis would you recommend Ranjit to carry out?

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Which of the following are considered as the prominent factors in a macro environment?

 

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John made observation on how the tornado

victims reorganized and started building up their homes from whatever left over

by the disaster. He compared the swift responding behaviour of the victims to

his own business strategy that was hit hard by the COVID-19 pandemic. He used

the comparative points generated to trigger new ideas for his business. Such

technique to generate details or idea is called ________________.

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Which of the following is INCORRECT about performing a cross-SWOT analysis?

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We can get ideas to start a business

from work experiences, hobbies, interests and the environment. However, nowadays

people also get ideas from ___________ tools such as ChatGPT and Gemini.

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Invention is the best type of innovation compared to three others, namely extension, duplication and synthesis. 

True or false?

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Which of the following is INCORRECT about the brainstorming technique used in creative ideation?

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Which of the following entrepreneurial

competencies describes the following scenario?

Qamarul

is a successful manufacturer of wheelchairs. As the wheelchair industry is

constantly changing and growing in line with the customers’ need, Qamarul has

always been on the look out to search for the latest information related to the

product and the customers’ need. He reads various information sources, consults

area experts, and carry out market surveys in order to gather the most

up-to-date and relevant information which will help him make decision on the

kind of improvement or change he should make.

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