determining the location for our product in a number of analogues

a scheme for categorizing customers to guide strategic and tactical decision-making, especially in sales and marketing

the act of designing the company's offering and image to occupy a distinctive place in the mind of the target market

choice of the part of target market

4-levels of product;

5-levels of product

2-levels of product;

3-levels of  product;

saturated market;

seller's  market;

imperfect competition;

buyer's market.

organizations or individuals who purchase goods for subsequent sale to consumers

individuals or households who purchase goods for personal consumption

commercial organizations that sell consumer goods

enterprises that manufacture consumer goods

executive summary

situation analysis

marketing strategy

implementation

convergences

risks

piracy

vendors

It reaches narrowly defined audiences within special-interest programming.

All of the above

Time is sold by geographic zone.

Production can cost between $500 and $1,200 per spot.

Sales; production; marketing

Production; sales; marketing

Production; marketing; sales

Marketing; production; sales

Sales; marketing; production

cash dog; cash cow; star; question mark

dodo; question mark; star; cash cow

star; question mark; cash cow; dog

star; cash cow; dog; war horse

war horse; star; question mark; dog; cash cow

quality products delivered exactly when required

single sourcing as opposed to multiple sourcing

reciprocal trading in terms of buying and selling from each others' companies

contacts with customers over time rather than over single transactions

a small number of customers to whom the best standard of customer care is given