information search; problem recognition; evaluation of alternatives; purchase decision; post purchase behavior

evaluation of alternatives; information search; problem recognition; purchase decision; post purchase behavior

problem recognition; evaluation of alternatives; information search; purchase decision; post purchase behavior

problem recognition; evaluation of alternatives; purchase decision; information search; post purchase behavior

problem recognition; information search; evaluation of alternatives; purchase decision; post purchase behavior

safety needs; physiological needs; safety needs; self actualisation needs; self esteem needs

physiological needs; safety needs; social and love needs; self actualisation needs; self esteem needs

physiological needs; social and love needs; safety needs; self esteem needs; self actualisation needs

safety needs; physiological needs; social and love needs; self esteem needs; self actualisation needs

physiological needs; safety needs; social and love needs; self esteem needs; self actualization needs

Building long term relationships with regular customers

Providing the best goods and services at the most economical price

Profitable sales volume through meeting the needs of customers

Identifying, anticipating and satisfying customer requirements profitably

Anticipating consumer needs through marketing research

Product, price, place, promotion, provision, process, physical evidence

Product, price, place, promotion, people, process, planning

Product, price, place, promotion, people, process, physical evidence

Product, price, place, promotion, people, practice, physical evidence

Product, price, place, promotion, people, practice, planning

unregistered trademark

registered trademark

certified product

product brand

improvement of products manufactured at the enterprise.

ensure a high level of sales thanks to selling activities;

improvement of customer services;

concentration of main attention on the profit;

purchasing that addresses new tasks.

purchasing large amounts of products; 

modified rebuy;

straight rebuy;

packaging

people

professional

profit

socio-cultural fact

factors of situational influence

psychological factors

marketing mix

rapid production, distribution and providing of high efficiency

the effectiveness of sales, return on investment, profitability

consumer needs and the high profitability of the enterprise

consumer needs, profits and society interests