organizations or individuals who purchase goods for subsequent sale to consumers

individuals or households who purchase goods for personal consumption

commercial organizations that sell consumer goods

enterprises that manufacture consumer goods

executive summary

situation analysis

marketing strategy

implementation

convergences

risks

piracy

vendors

length; cost; depth

length; width; depth

cost; quality; length

width; quality; depth

depth; cost; width

Sales promotion

Advertising

Direct mail

Email

Logistics

quality products delivered exactly when required

single sourcing as opposed to multiple sourcing

reciprocal trading in terms of buying and selling from each others' companies

contacts with customers over time rather than over single transactions

a small number of customers to whom the best standard of customer care is given

cash dog; cash cow; star; question mark

dodo; question mark; star; cash cow

star; question mark; cash cow; dog

star; cash cow; dog; war horse

war horse; star; question mark; dog; cash cow

Sales; production; marketing

Production; sales; marketing

Production; marketing; sales

Marketing; production; sales

Sales; marketing; production

It reaches narrowly defined audiences within special-interest programming.

All of the above

Time is sold by geographic zone.

Production can cost between $500 and $1,200 per spot.

target marketing

online marketing

mass marketing

marketing mix