According to the following information construct the BCG matrix. Develop product strategies. Justify the answer.

The first step is to define the vision, mission, and values statements of the organization. This is done in combination with the external analysis of the business environment (PESTEL) and internal analysis of the organization (SWOT). 

What are strategy and

strategic management?

An independently managed division of a large company, having its own vision, mission and objectives, whose planning is done separately from other businesses of the company.

Production by well-known companies of various modifications of high-quality popular branded products for the market with heterogeneous demand; the main task - to ensure the uniqueness and higher value of products for customers in terms of quality, special characteristics, sales methods, service compared to competitors - is:

Corporate strategy (general):

Using a market development strategy, a company or business unit can (1) capture a larger share of an existing market for current products through market saturation and market penetration or (2) develop new uses and/or markets for current products. 

_______________ strategy determines how and where a product or service is to be manufactured, the level of vertical integration in the production process, the deployment of physical resources, and relationships with suppliers.