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BEX2000 - Digital technology and business - S1 2026
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Phygital approaches like the one described in the 6th Street case can reshape how organisations interact with users across physical and digital channels. If a adopted a similar service model, which ethical consideration would matter most?
One implication of the digital systems used in the 6th Street case is that technology can strongly influence decisions made by staff. If a introduced algorithm-based tools to support lending decisions, which ethical concern would be most significant?
The 6th Street Phygital Store case illustrates how phygital strategies rely on extensive use of customer data to coordinate digital and physical experiences. If a applied a similar data-driven approach, which ethical issue would require the
The 6th Street case shows that phygital strategies often require coordinated change across multiple parts of the organisation. If a attempted a similar approach to integrate on-campus and online learning services with limited funding, which decision would best support an effective digital strategy?
In the 6th Street case, digital strategy was closely aligned with the organisation’s operating model and internal capabilities.
If a regional public transport authority wanted to adopt a similar phygital approach to improve passenger experience, which factor would be most critical in shaping a sound digital strategy decision?
The 6th Street case highlights how integrating digital and physical systems can reshape how value is created. If a attempted a similar phygital strategy while operating under strict regulatory and ethical requirements, which issue would matter most in deciding whether this strategy is suitable?