Various rule-of-thumb methods rely on  ____________ & ________________ activities to determine the best allocation for the IMC budget.

The steps in designing and executing an advertising campaign include: identify their target market, set objectives. set a budget, depict their product or service, select the media, create the ad, and compensate the advertising team.

Marketers rely on a mix of traditional and non-traditional measures to determine the IMC success.

The most important federal agencies that regulate the advertising industry are the:

Awareness is the first "thinking" step in the AIDA model, during which the consumer simply recognizes a brand or product.

Information flow involves all of the following except:

Firms use three methods to set their prices: cost-based, competitor-based, and _____________________.

Retailers generally fall into one of three categories:

Marketing channels allow companies to get their product in the appropriate outlets in sufficient quantities to meet consumer demand.

Sesonal discounts give retailers an incentive to buy prior to the normal selling season.