Successful firms integrate marketing thoughout their organization so that marketing activities coordinate with other functional areas of the firm.

The marketing mix consists of the four Ps which include all of the following except:

Value represents the relationship of benefits to _________.

Being a part of an ethically responsible firm shold be important to every employee, but it is very important to ____________________.

Marketing is an activity, set of institutions, and processes for creating, capturing, communicating, delivering, and exchanging offerings that have value to consumers.