Firms need to innovate to respond to:

Customer-oriented strategy determines consumer' perceptions of value and price.

Like products, services are intangible, inseparable, variable, and perishable.

The product life cycle helps firms make ___________________.

The diffusion of innovation theory can help firms predict what kinds of products customers will purchase.

Position is the "P" in the STP process that refers to how customers think about ________________________.

Compared with primary reserach, secondary research is extensive and expensive.

The first step in the marketing research process is to  ____________________.

Marketing researchers should gain permission to collect information on consumers.

There is always one "best" method to segment a market.