Firms have several options for entering a new country, each with different level of  ________ & ___________.

Generational cohorts are groups of consumers buying into the same industry.

The consumer buying process consists of five steps: need regognition, search for information, alternative evaluation, purchase stage, and  ________________.

Involved consumers tend to engage in extended problem solving.

Everything a firm does should revolve around the  _________________.

Top management needs to commit to supporting a strong ethical climate within their organization.

Ethical and socially responsible considerations should be integrated into the firm's _________________________.

Individuals and firms can and should act ethically.

Portfolio analysis is a management tool used to evaluate the firm's effectiveness.

Firms use four basic growth strategies: market penetration, market development, product development, and __________________.