Potential customers are in a local, state, regional or national marketplace segment

People in your target market who are not currently looking for a solution.

A person who is able to identify business opportunities and implement actions to maximize on the opportunities.

This is the development within a large co-operation of internal markets and relatively small autonomous business units producing products, services or technologies that employ the firms‟ resources in a unique way.

The __________________ phase is crucial when beginning a new enterprise, it is important to seek new opportunities throughout the entire lifetime of any enterprise

The __________ concept is more operations oriented than any other concept.

_________________  is created when such innovation results in new demand.

Those who sell non-competing products and which generally help your sales.

This concept was an offshoot of the marketing concept wherein an organization believes in giving back to the society by producing better products targeted towards society welfare.

Points out to identifying various opportunity gaps