There are also groups and organizations who have no direct control but who will seek to promote their own agendas by influencing players within the marketplace, including regulators and retailers

This concept proposes that consumers will prefer products that have better quality, performance and features as opposed to a normal product.

The ability to generate ideas

The French word where the word entrepreneur originates.

The ability to give the "correct" answer to standard questions that do not require significant creativity

People who have already purchased your product

This concept believes in the consumer and it says the consumers are more likely to be loyal if they have more options of products or they get more benefits from the product of the company

The needs that are explicit statements from your market that declare, “I want a product to do X.”

The collective learning of the organization, especially how to co-ordinate the diverse production skill and integrate multiple stream of technologies.

This concept proposes that the success of the firm depends on the marketing efforts of the company and in delivering a better value proposition as compared to its competitors in its own target market.