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A marketing information system (MIS) has four component parts which include three inputs and one output. Which one is neither an input nor an output to a MIS?
Which of the following is not a characteristic of the objectives of a marketing plan?
Which of the following do sales associates use to prepare for the sale before the sale begins?
What best describes the marketing mix?
The product is:
The main advantage of secondary data is:
The concept of product life cycles considers:
The company's macro-environment is made up of four out of five of the following. Which one is not part of a company's macro-environment?
SWOT analysis involves: