“Smokers associate a cup

of coffee with cigarette. Therefore, it’s difficult to give up smoking without

giving up coffee”

This is the best example

of

Which of the following is not a stage in the “Tri-component Attitude

model?”

In Weber’s law context,

the smallest difference between two stimuli that a person can detect is known

as

Corporate websites is the

best example of

“Individual considers the

ease/ difficulty of performing the behaviour”

This construct in TPB is

known as

“How to buy a product?

How much is the cost? Where to buy from?”

The answers to these

questions depict ------------

In -------, the learner will conduct trial and error to obtain a reward.

What is ‘Vampire effect’

in case of celebrity endorsement?

-------- theory of

Motivation pertains to following:

“No de-motivation doesn’t

mean that there is motivation”

-------- function of

Attitude is more prominent in case of cosmetics and personal care products

where marketers stress on the sense of personal confidence and fear of

embaressment (For example, Fair & Lovely).