“If a group of your

friends thinks that Pepsi is a better choice. Although your personal preference

is Coca-cola, you may opt for Pepsi due to group pressure. However, you may

like to chose Coca-cola when you are alone”

This level of involvement

of individual with a reference group is known as

“Many brands reduced the

advertisements portraying Sehwag and Yuvraj Singh when they were

underperforming.”

If these brands could

have continued with these celebrities during that period, they could have

suffered through -------- disadvantage of celebrity endorsement.

“Instead of having a

positive attitude towards a product, the customers might not buy it”

This drawback of ATO

model can be overcome by

Which of the following constructs is not a part of Theory Of Reasoned

Action (TRA) proposed by Ajzen (1975)? (Hint: The same construct was added in

TPB (Theory Of Planned Behaviour).

Which of the following is not a part of ‘dice 2 output” in 4 S model of

entrepreneurial marketing proposed by Dr. Zubin Sethna and Dr. Kaye

Nightingale.

Industry forums, Vlogs, Advertising

are the best examples of

‘How to dispose of

whatever is left after the use of the product?’

Which type of consumer

knowledge is this?

Knowledge about people

who try to recommend the product to us is known as --------

Acquiring and retaining new information through a conscious effort or

thought is known as -----

‘Scolding a student for using mobile phone in class’ is the best example

of ----