“Consumer behaviour gets

affected based on whether the shop assistant is speaking too loud/ too soft/

too quickly/ too slowly”

This element of store

atmospherics that impacts consumer behaviour is known as

“First experience affects

the interpretation of later experiences”

This factor related to

cognitive mapping is known as

In ---- model of processing centre (perception), weightages are assigned

to different cues according to characteristics of target audience (what they

value the most) and response is provided accordingly

“While training a horse,

riders apply pressure by pulling the reins or squeezing their legs and then

remove the pressure when the horse performs the desired behaviour like speeding

up”

This is the best example

of -----

“One may be formally

attired for a group presentation because he/ she feels that this is the only

acceptable way to dress up, rather than thinking that this is the best way to

do so”

This level of involvement

of individual with a reference group is known as

Amitabh Bacchan is a celebrity endorser for multiple brands such as

Navaratan hair oil, Boro Plus antiseptic, Parker pens, Tide detergent. People

got confused and all these brands suffered a major disadvantage of celebrity

endorsement. This disadvantage is known as ----

Which model of Attitude is dependent on HOE (Hierarchy Of Effect) model

proposed by Robert Lavidge and Gary Steiner (1961)?

 Which of the following is not a part of ‘dice

1 output” in 4 S model of entrepreneurial marketing proposed by Dr. Zubin

Sethna and Dr. Kaye Nightingale.

Non-corporate websites is the best example of

In an advertisement, a product is shown first (conditioned stimulus) and

then the music is presented (unconditioned stimulus). This type of conditioning

is known as