According to Weber’s law of Perception, from Marketer’s perspective,

which of the following change will be kept below 8-10% (of initial value)

considering that the change should not be prominently visible to customers ?

--------- model/ theory/ framework of Consumer motivation refers to 9

different lifestyles and segments the customers accordingly

In Herzberg’s dual factor

theory of Motivation, the added features in car such as wifi-hub, fansy music

system with USB are considered as

“A person is invited to

his friend’s home for a party and on the same day wants to play a football

match at the place which is 300 miles away from his friend’s place”

This person is suffering

from

---------- function of Attitude is prominent in case of stylish/

noticeable consumption objects (For example, Allen Solly, Louis Phillips, Peter

England etc.)

“Consumer

behaviour gets affected based on where the shop assistant stands (far away or

too close).

This element of store

atmospherics that impacts consumer behaviour is known as

“In 2012, Cadbury Dairy

Milk reduced the net weight of chocolate from 49 gms to 46 gms (Change is less

than 8 %).”

This strategic decision

was taken based on

Which of the following is not a characteristic of “Subliminal

perception”?

---- model of processing centre (perception), cues are not considered as

independent. The intensity of one or more cues is dependent on some other cues

in the same model.

Car seat belt system that sounds “beep beep beep” until you fasten the

seatbelt is the best example of