Netflix proved to be a disruptive organisation, which has likely contributed to its capability to transform and adapt to the digital world. Netflix first started streaming in South Africa in 2016. With a diverse population and many cultures in South Africa, Netflix adjusted their algorithms to provide a wide variety of shows and movies that would suit most demographics and cultures. Decisions are taken by Mark Gavill, South Africa’s content engineer, and his team to ensure the most watched content is continued, with similar content being added. On a monthly basis, Gavill writes a detailed report of actions taken to the Chief Content Engineer of Netflix International, Mrs Samantha Greeves, to ensure the content being added is still in line with Netflix’s missions and goals, “to transcend through storytelling”. Each engineer in the different countries reports to Mrs Greeves. She is said to be an organised person, a very reliable and hard-working manager and is well respected by those who report to her. She strives to create team spirit and gives guidance as to what is expected of her employees. Although she encourages employees to work hard, she is always available to lend a helping hand should an employee have a work or personal crisis. According to Blake and Mouton’s leadership grid Mrs Greeves follows _______ management approach.