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MNG2601-25-EX06
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Jonathan Bradfield has been farming for 42 years and is currently the owner of Limestone Hill, outside Bathurst in the Eastern Cape. Jonathan farms mainly with pineapples together with his sons-in-law, Anton Ferreira and Albert van der Westhuizen. Son-in-law Anton Ferreira has been farming with Bradford for the past seven years. Responsibility for the main farming activities was transferred to Ferreira in 2022. Ferreira explains that it is not that he has a passion specifically for farming and that it is a challenging industry, but the opportunities it holds in terms of the environment and the people make the hardship worth it. Before joining Bradfield on the farm, Ferreira worked at an American farming company. It was only upon returning to South Africa that he discovered his love for the people and the community, and now he focuses on uplifting and engaging the community on the farm. Ferreira was also responsible for the establishment and growth of the dried pineapple business unit of the farm. He has a background in water culture, so it was a natural progression to that side of the business. Bradfield gave Ferreira full rein in developing the product and establishing the necessary processes. Ferreira now realises the patience Bradfield had as well as the trust placed in Ferreira’s judgement, uplifting Ferreira in the process as well. Ferreira tries to instil the same trust and confidence in the workers on the farm. This not only allows the growth of skills and responsibilities among his employees, but also garners great team spirit. He often allows employees to form part of the decision-making process, and there is always open communication between all levels of management. Considering Likert’s Four System Model, Ferreira embodies the ____ approach to leadership.
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_____ is a process used to oversee the formulation and implementation of its strategies to ensure that it achieves the long-term goals that have been set for it.
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Jonathan Bradfield has been farming for 42 years and is currently the owner of Limestone Hill, outside Bathurst in the Eastern Cape. Jonathan farms mainly with pineapples together with his sons-in-law, Anton Ferreira and Albert van der Westhuizen. Son-in-law Albert van der Westhuizen oversees the cash crops, soil rehabilitation and the new macadamia project. His main aim at the farm is to ensure the biological side of the business, the soil, is 100% correct. In 2020, a huge investment was made when starting the macadamia project. They started by preparing the soil and laying the water lines for irrigation of the plantation. It is important to plant specific cultivars of macadamias using the correct soil family and provide the specific and correct nutrients needed for each cultivar. Van der Westhuizen, therefore, decided to allocate specific blocks to each cultivar to ease the management of the soil and nutrients needed. Van der Westhuizen’s main aim at the farm speaks to SDG _____.
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Netflix proved to be a disruptive organisation, which has likely contributed to its capability to transform and adapt to the digital world. Streaming began in 2007 for the business, and this meant that subscribers no longer needed to wait for DVDs to come through the mail. Netflix successfully implemented change management to meet the needs of the consumers who began to watch content online. Netflix’s global growth is a big factor in the company’s success. By 2017, it was operating in over 190 countries and, today, close to 73 million of its 130 million subscribers are outside the United States of America. Netflix’s globalisation strategy and many of the challenges it has had to overcome are unique. Netflix secures content deals region by region, and sometimes country by country. It also had to face a diverse set of national regulatory restrictions, such as those that limit what content can be made available in the different local markets. Netflix following a globalisation strategy with a customer-centric approach forms part of their ________ plans which are _______ in timeframe.
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Jonathan Bradfield has been farming for 42 years and is currently the owner of Limestone Hill, outside Bathurst in the Eastern Cape. Jonathan farms mainly with pineapples together with his sons-in-law, Anton Ferreira and Albert van der Westhuizen. In 2008, Bradfield also decided to branch out from canned pineapples into the drying of pineapples. The decision was based on adding additional value to the pineapple fruit. At the time, it was a new idea and very unorthodox. To test the viability of the product, Bradfield dried a few pineapples using his biltong dryer and offered the community some product samples to receive feedback. Identifying the market gap for dried pineapple was a/n ____ for Limestone Hill.
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_____ is the process through which managers assign a portion of their total workload to others (subordinates).
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_____ is an example of a process theory of motivation.
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Jonathan Bradfield has been farming for 42 years and is currently the owner of Limestone Hill, outside Bathurst in the Eastern Cape. Jonathan farms mainly with pineapples together with his sons-in-law, Anton Ferreira and Albert van der Westhuizen. In 2006, Limestone Hill was nearly ruined when the toxic metal cadmium was found in a consignment of canned pineapples in Europe. A multi-national fertiliser distributor imported low-grade zinc-sulphate from Asia that contained high concentrations of cadmium and lead. It contaminated the local export of canned pineapple rings, and South Africa’s reputation as a pineapple producer was scarred. At the time, it was a catastrophe as no one knew where it was going to end. The problem was discovered in Switzerland while testing a batch of canned pineapples imported from South Africa. The entire shipment had to be returned as it could not be established which of the cans contained the toxic metal. This was a tremendous loss for Limestone Hill, as most of their annual produce was included in this shipment. Limestone Hill’s inability to test for cadmium in canned pineapples was a/n ____ for Limestone Hill.
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Jonathan Bradfield has been farming for 42 years and is currently the owner of Limestone Hill, outside Bathurst in the Eastern Cape. Jonathan farms mainly with pineapples together with his sons-in-law, Anton Ferreira and Albert van der Westhuizen. As a farmer of 42 years, Jonathan Bradfield acquired the _____ managerial skills needed to effectively manage a successful farm.
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Jonathan Bradfield has been farming for 42 years and is currently the owner of Limestone Hill, outside Bathurst in the Eastern Cape. Jonathan farms mainly with pineapples together with his sons-in-law, Anton Ferreira and Albert van der Westhuizen. Back in 1980, Bradfield decided, together with the pineapple farms, to go into dairying and started a dairy stud. Both businesses grew to a point where a decision had to be made on which should receive the available resources. Bradfield decided to focus on the pineapple farms, and while cattle remained on the farm, the shift in focus enabled the pineapple farms to thrive and expand. In recent years, the farm was renewed and expanded significantly. Limestone Hill started their farm with pineapples and in time added the cattle, a processing plant, peppadews, cash crops and soon will also commence with macadamia farms. This is an example of a _____ corporate growth strategy.
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