Netflix proved to be a disruptive organisation, which has likely contributed to its capability to transform and adapt to the digital world. Netflix first started streaming in South Africa in 2016. With a diverse population and many cultures in South Africa, Netflix adjusted their algorithms to provide a wide variety of shows and movies that would suit most demographics and cultures. Decisions are taken by Mark Gavill, South Africa’s content engineer, and his team to ensure the most watched content is continued, with similar content being added. Each week, Gavill and his team receive statistical information on the content, based on the number of views as well as views per province. The information is grouped and presented in such a way that a holistic view of the content can be deduced at a glance, preventing the overwhelming task of having to read through all the statistics on a weekly basis. Gavill and his team then write a memo with instructions for which content to add, and it is distributed to the different content departments. There are five content departments, each with different genres of content to locate, purchase, if necessary, and upload to the Netflix South Africa server. The manager of each content department then reports back to Gavill when the instructions have been completed. On a monthly basis, Gavill writes a detailed report of actions taken to the Chief Content Engineer of Netflix International, Mrs Samantha Greeves, to ensure the content being added is still in line with Netflix’s missions and goals, “to transcend through storytelling”. Each engineer in the different countries reports to Mrs Greeves. Mr Gavill reporting to Mrs Greeves on a monthly basis to ensure content is in line with Netflix’s mission is an example of ________.